The Brand Leadership Team The Moosehead Lake Region Branding Initiative Was Established to Encourage Growth and Maintain Character

A major project of the MLREDC is the support for and implementation of the Moosehead Lake Region Branding Initiative. With the assistance of Roger Brooks International, hundreds of people participated in focus groups, interviews and community conversations, and 1,428 individuals completed an online survey. From this extensive outreach, a Marketing and Branding Action Plan (Branding Recommendations) was developed. The full copy of the Branding Recommendations is available at the Shaw Public Library in Greenville.

Three Major Goals

​The Cornerstone Objectives

Short term objectives include the implementation of 3 cornerstone Recommendations of the Branding Initiative: the creation of a regional master plan to guide future development of public amenities; the creation of a wayfinding system with uni ed branding to enhance resident and visitor recreational activity; the creation of a business plan for a new, multi-use community pavilion to support new economic activity and complement nature-based tourism activity; and funding 3,000 sta hours over three years to execute the above mentioned. Updates on the status of these projects, and others, are included in the Spring/Summer 2016 Newsletter.

​Long Term Goals

Long term outcomes as a result of implementation of the 3 cornerstone recommendations include: increasing amount of region’s visitors and improve their experience by accessing previously hidden or unknown natural environment features; increasing employment opportunities and increasing household incomes through greater economic activity, and realizing the related benefit of increasing household incomes leads to healthier households; and increasing access, awareness, and appreciation of pristine natural environment.

2017 Branding Leadership Team

Amanda Hunt, BLT Chair

Donna Moreland

Marilyn Goodwin

Shana Cirulli

Bre Graffam, Marketing & Fund Development Chair

Ryan Edmonsdson

Bonnie Dubien

Stacey Duncan

Ruth McLaughlin, Downtown Experience Chair

Sally Johnson, Wayfinding Committee Chair

Margarita Contreni

Bonita Doughty

Andrew Gravelle

Matthew St. Laurent

2016 BLT Priorities

1) Public Speaking Committee

  • Community Outreach/Education
  • Identify list of people to release complete plan

2) Downtown Beautification/Planning Committee

  • Artisan Cottages (by Fly-In)
  • Small changes to Downtown Beautification
  • Zoning Ordinances in conjunction with Planning Board

3) Wayfinding Committee

  • Phase 1 of project

4) Fundraising Committee

  • Raise $ for priorities
  • Katahdin Fundraiser

5) Marketing Committee

  • Logo usage agreement/distribution
  • Hospitality training
  • Best of Brochure/Creation of Experiences Brochure

Priorities to be aware of/work in conjunction with the EDC

  • Pavilion Planning
  • Master Plan